Welcome to the irresistible world of LOVEDAY LONDON …

Luxury lingerie brand, specialized in the design of refined boudoir lingerie, inspired by hardcore romance.

Loveday London was created to enhance every aspect of the boudoir experience; the fiercely feminine lingerie, the seductive scents of candles, the glamorous relaxation of duvets and pillows as deep as they are sumptuous.

The brand is very proud of its origins and all its pieces are designed in London and assembled in the UK.

"The irresistible desire to be irresistibly desired..."